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Nudge: Improving Decisions About Health, Wealth, and Happiness, by Richard H. Thaler Cass R. Sunstein
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Review
One of The Strategist’ s “13 Best Personal Finance Books, According to Money Experts”“One of the few books . . . that fundamentally changes the way I think about the world.” —Steven D. Levitt, coauthor of Freakonomics“Engaging and insightful . . . The conceptual argument is powerful, and most of the authors’ suggestions are common sense at its best. . . . For that we should all applaud loudly.” —The New York Times Book Review“An essential read . . . The book isn’t only humorous, it’s loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use.” —The Boston Globe “This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself.” —Michael Lewis, author of Moneyball and Liar’s Poker “This gem of a book . . . is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place.” —Daniel Kahneman, Nobel Prize–winning author of Thinking, Fast and Slow “Utterly brilliant . . . Nudge won’t nudge you—it will knock you off your feet.” —Daniel Gilbert, author of Stumbling on Happiness “Nudge is as important a book as any I’ve read in perhaps twenty years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read. If you’re not interested in any of these topics, you can read something else.” —Barry Schwartz, The American Prospect “Engaging, informative, and thoroughly delightful.” —Don Norman, author of The Design of Everyday Things and The Design of Future Things “A wonderful book: more fun than any important book has a right to be—and yet it is truly both.” —Roger Lowenstein, author of When Genius Failed “Save the planet, save yourself. Do-gooders, policymakers, this one’s for you.” —Newsweek “Great fun to read . . . Sunstein and Thaler are very persuasive.” —Slate “Nudge helps us understand our weaknesses, and suggests savvy ways to counter them.” —The New York Observer “Always stimulating . . . An entertaining book that also deeply informs.” —Barron’s “Entertaining, engaging, and well written . . . Highly recommended.” —Choice “This Poor Richard’s Almanack for the 21st century . . . shares both the sagacity and the witty and accessible style of its 18th-century predecessor.” —Law and Politics Book Review “There are superb insights in Nudge.” —Financial Times
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About the Author
Richard H. Thaler was awarded the 2017 Nobel Prize in Economics. He is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business, where he is the director of the Center for Decision Research. He is also the co-director (with Robert Shiller) of the Behavioral Economics Project at the National Bureau of Economic Research and in 2015 was the president of the American Economic Association. He has been published in several prominent journals and is the author of a number of books, including Misbehaving: The Making of Behavioral Economics. Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law School, where he is the founder and director of the Program on Behavioral Economics and Public Policy. He is by far the most cited law professor in the United States. From 2009 to 2012 he served in the Obama administration as Administrator of the White House Office of Information and Regulatory Affairs. He has testified before congressional committees, appeared on national television and radio shows, been involved in constitution-making and law reform activities in a number of nations, and written many articles and books, including Simpler: The Future of Government, Wiser: Getting Beyond Groupthink to Make Groups Smarter, The World According to Star Wars, and Impeachment: A Citizen's Guide. He is the recipient of the 2018 Holberg Prize, awarded annually to a scholar who has made outstanding contributions to research in the arts, humanities, the social sciences, law, or theology.
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Product details
Paperback: 312 pages
Publisher: Penguin Books; Revised & Expanded edition (February 24, 2009)
Language: English
ISBN-10: 9780143115267
ISBN-13: 978-0143115267
ASIN: 014311526X
Product Dimensions:
5.4 x 0.8 x 8.4 inches
Shipping Weight: 10.4 ounces (View shipping rates and policies)
Average Customer Review:
4.0 out of 5 stars
593 customer reviews
Amazon Best Sellers Rank:
#1,641 in Books (See Top 100 in Books)
An interesting work. . . . It speaks of how conditions can be changed and perhaps improved by "nudging" people. Rather than "beating up" on people, subtly nudge them. Fascinating reading and very provocative. Is nudging good? Or manipulative?The authors, Richard Thaler and Cass Sunstein, faculty at the University of Chicago, define a "nudge" as (Page 6): ". . .any aspect of the choice architecture that alters people's behavior in a predictable way without forbidding any options or significantly changing their economic incentives." Indeed, they define their perspective as "libertarian paternalism." They believe in freedom but also wish to use "nudges" to induce people to improve their health, and live longer and happier.One simple example? Has any male ever used a urinal with a fly painted onto it? This simple nudge reduces "spillage" by 40% as males involuntarily try to hit the "target." In the process, there is a benefit, less smelliness and messiness in the restroom.The book applies the nudge argument to investments, health, school choice, organ donation, the environment, marriage, and so on. In each case, they try to show how nudges and libertarian paternalism can improve the quality of life of individuals as well as providing social benefits.Questions do arise, as the authors themselves admit. Is this a manipulative approach? Do we subtly manipulate people into doing things that they might not voluntarily wish to do? Thaler and Sunstein address these issues. Each reader will have to determine how well they succeed. A provocative and fascinating work, well worth reading.
The point is very clear. We all have preconditioned manners of making decisions and instead of having to choose from thousands of options it makes more sense to nudge us to a more common ground than to leave us confused and frustrated. This of course is on condition that there is pure transparency of all the options. If you have ever read any books about psychology or studied the subject or have read Daniel Kahneman’s book Thinking Fast and Slow, than this book will not provide you a lot of new insight. It looks at a lot of old and some recent researches about how people who think they’re making rational decisions are in reality not and have pretty predictable decision patterns. The book then goes on to recommend how society could be better if we followed some type of Paternal Libertarianism where the ones providing choses like Insurance companies or government services nudge persons to make smarter decisions while being transparent of all the options and not hiding any of them. I agree with them almost 100%. Most of their suggestions and examples make sense as long as the ones nudging are 100% transparent. If you’re anything like me, you will say the book is just okay and you will not be blown away by any Wow moments. So you can either read the book or save time and just speak to someone who read the book and have a nice long discussion with them.
Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and‎ Cass R. Sunstein has a simple premise. Unlike classical economic theory, where people are fully rational and always do things in their best interest, we are really lazy, uninformed, and unmotivated. We make bad decision because we lack information, or space out, or are too stupid to investigate what descisions will make our lives better.Intuitively, this view appeals to me. One example: create online retirement forms with a default setting which generally benefit employees, rather than no setting at all. Most people don't really understand their retirement plans, if they even have one. So make their laziness work for them.Of course, the “Libertarian Paternalism†proposed in this work is problematic. Who makes the choices that we get to choose from? Can’t "they" rig the system for their benefit and not ours?Despite this, I think the author’s view of human nature is sound, and can lead to more intelligent discussions about what we, as a species and individuals in that species, can hope to accomplish.
No wonder Richard Thaler's work won him the Nöbel Prize in Economics! Built on the earlier work founding Behavioral Economics by Daniel Kahneman and Amos Tvarsky which de-throned the "Rational Actor" model of humans in Classical Economics, Kahneman and Tvarsky, joined by Paul Slovic, showed human thinking is hard-wired in evolution, beset by Heuristics and Biases which are provably non-rational. They answer the question often provoked by observations of others clearly acting against their self-interest. There has been 35 years of continuing research in this area, a Nöbel for Kahneman, even showing that Capuchin monkeys are hard-wired native economic thinkers and choosers. We act, as evolution indicates, for action in the short term, primarily in the lower level, fast thinking brain and with heuristics/algorithms sufficient to meet the test of "Probably Approximately Correct", with book of this name by Leslie Valiant. Humans are not randomly irrational, but predictably irrational, which is what makes The Nudge work effectively.Thaler gives us an alternative to formal control systems for humans based on rules, laws, behavioral/operant conditioning, "shoulds, oughts, musts". Humans ignore or rebel against the rules, and deny consequences for short term gains.Thaler's "Nudge" is the alternative, assuming people will act in their self-interest without depending or using rationality or reason. Thaler shows in his reserach and presents in his book how to shape choice using the newly discovered laws of predictable irrationality, or choice shaping.
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